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On this episode, we talk about how to go about redesigning your company website so you can present a current and polished product to your customers. Close.io is in the middle of planning a website redesign, and Hiten has advice for Steli on how to make it as painless as possible.

If you’re having similar issues in your business, then today’s episode is a good jumping off point.

The topics we discussed today:

  • Why you should update your website on a regular basis.
  • How to create multi-page content.
  • Who should be in charge of the website?
  • Why the founder plays a key role.
  • How your audience can help.
  • How to focus your design for your audience.
  • How to deal with negative feedback or results.
  • What research needs to into the project before you begin.

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As always, you can hit us up on Twitter @Steli or @hnshah, #thestartupchat.