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In an earlier episode of The Startup Chat we talked about getting your first 10 customers.  Today we talk about getting your next 10 to 100 customers and even moving beyond that number.  Adding customers at any stage is a difficult process, but we will explain some tactics that can help you scale.

The first place to start is by going deep into understanding the customers you have.  You’ll need to focus on the most successful customers and learn more about them.  It’s important to recognize which customers are right for your company as well as which customers your company is right for.  

In this episode we break down the steps in gaining 10 to 100 customers and moving from 100 to 1,000.  Topics covered include:

  • The importance of making yourself available to the customer in a very personal way in the beginning
  • Ways to reach out to the customer
  • Short term and long term goals and how they switch with increased customer acquisition
  • Ways to anticipate scaling to the next level
  • How your areas of responsibility change with each stage reached
  • How to create a work structure for your business to grow
  • The importance of anticipating if team members can grow and scale to the next stage

A mistake is to do the right thing, but at the wrong time.  Every step of the way in adding customers will require you to shift your priorities.  As you move forward in getting customers the overall process doesn’t necessarily get easier, but you’ll be able to draw on the things that helped you get more customers and move forward.

If you want to listen to episode 30 where we talked about getting your first customers, you’ll find it here, How to Get Your First 10 Customers.

We invite you to join our Facebook group, and if you have grown your company to one thousand to ten thousand customers please let us know who you are.  Our Facebook group is great place to talk with other entrepreneurs who are out there and making it happen every day.  Please join us in our Facebook group and share your experiences, challenges, and motivation.

We would  like your email address at The Startup Chat  because we will be sharing some special podcast episodes and other things with the people who are only on our email list.  Click the link above to and fill out the email address box to become part of the community.

As always, you can hit us up on Twitter @Steli or @hnshah, #thestartupchat. Let us know where you get your motivation.

Want Steli & Hiten to record more episodes of The Startup Chat?

Help us promote the podcast by subscribing on iTunes and writing a review!  After you’ve published your review, send us an email with your mailing address. You’ll get Steli’s book The Ultimate Startup Guide to Outbound Sales + a free 15 minute call with either Hiten or Steli to talk about your business (limited availability; first come, first serve). Click here to make it happen!