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Partnerships can be amazing things, but the problem is the good ones are often the exception to the rule. On today’s episode we share our views on partnerships and when, why, and how to develop them.

Too many people rely on the idea of a partnership to build their business. When the truth is, the energy put into looking for a partnership is better spent learning how to attract customers. Investing your time wisely is the best measurement of a good partnership.

The topics we cover today are:

  • Why partnerships are normally one-sided.
  • Finding partnerships that make sense.
  • What to do when given a partnership offer.
  • Asking the question “Will it be good for our customer?”
  • The rise of API partnerships.
  • When partnerships are needed.

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