138: Building Products in Hyper-Competitive Markets
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SaaS is a competitive business. On today’s episode we discuss how to survive in this current competitive market. SaaS is a fast pace business that is full of copycats and people who are just quicker on the draw.
We discuss how to make your business unique in this world of competitors. The SaaS world is changing rapidly and if you want to keep up you have to know how your business and brand shape who you are in the market.
The topics we covered today:
- Why having a niche is not a guarantee anymore.
- How SaaS has changed.
- The usefulness of branding.
- How copying happens.
- The 2 things that will protect you from copycats.
- The importance of strategy.
- The SaaS cycle.
- What is a point of a view?
- How to learn from your competitors.
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